| 1949 Anna Neagle |
| 1950 Wilfred Pickles |
| 1951 Stanley Matthews |
| 1952 Valerie Hobson |
| 1953 George Formby |
| 1954 Gilbert Harding |
| 1955 Jacob Malik (Russian Ambassador) |
| 1956 Reginald Dixon |
| 1957 John H Whitney (American Ambassador) |
| 1958 AE "Matty" Matthews |
| 1959 Jayne Mansfield |
| 1960 Janet Munro |
| 1961 Violet Carson |
| 1962 Shirley Anne Field |
| 1963 Cliff Michelmore |
| 1964 Gracie Fields |
| 1965 David Tomlinson |
| 1966 Ken Dodd |
| 1967 Horace King |
| 1968 Matt Busby |
| 1969 Canberra Bomber |
| 1970 Tony Blackburn |
| 1971 The cast of Dad's Army |
| 1972 Danny La Rue |
| 1973 Gordon Banks |
| 1974 Wendy Craig |
| 1975 Tom Baker (in costume as Doctor Who) |
| 1976 Carol Jean Grant (Miss United Kingdom) |
| 1977 Red Rum |
| 1978 Terry Wogan |
| 1979 Kermit the Frog and The Muppets |
| 1980 Cannon and Ball (Tommy Cannon and Bobby Ball) |
| 1981 Earl & Countess Spencer |
| 1982 Rear Admiral Sandy Woodward |
| 1983 Cast of Coronation Street, switched on by Doris Speed |
| 1984 Johannes Rau and David Waddington |
| 1985 Joanna Lumley, BBC Children in Need |
| 1986 Les Dawson |
| 1987 Frank Bough, Anne Gregg and Kathy Tayler (BBC Holiday programme) |
| 1988 Andrew Lloyd Webber and Sarah Brightman |
| 1989 Frank Bruno |
| 1990 Julie Goodyear and Roy Barraclough |
| 1991 Derek Jameson and Judith Chalmers |
| 1992 Lisa Stansfield |
| 1993 Status Quo & Radio 1 |
| 1994 Shirley Bassey |
| 1995 Bee Gees & Radio 1 |
| 1996 Eternal & Radio 1 |
| 1997 Michael Ball & Radio 2 |
| 1998 Chris de Burgh & Radio 2 |
| 1999 Gary Barlow & Radio 2 |
| 2000 Westlife & Radio 22001 Steps & Radio 2 |
| 2002 Ronan Keating & Radio 2 |
| 2003 Blue & Radio 2 |
| 2004 Geri Halliwell & Radio 2 |
| 2005 Chris Evans & Radio 2 |
| 2006 Dale Winton & Radio 2 |
| 2007 David Tennant & Radio 2 |
| 2008 Jeremy Clarkson, James May, Richard Hammond and The Stig, & Radio 2 |
| 2009 Alan Carr & Radio 2 |
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